Communications Sent
0
Chewy Louie's Crew · Behind the Scenes
JDO Business Review
A six-month review of how Jefferson Dental & Orthodontics and ChangeEngine are working together to build more consistent, measurable, and engaging employee communications.
Reporting window: Feb 20 – Aug 31, 2026Source: ChangeEngine delivery export
Messages Delivered
0
Employees Reached
0
Email Open Rate
0.0%
Personal Email Open Rate
0.0%
Email Click-to-Open
0.0%
Hours Returned
0
Summary
The scorecard, in thirty seconds
Four measures of the partnership from the delivery data.
Communication Volume
100 communications
95 email and 5 SMS moments delivered Feb 20 – Aug 31, 2026.
Employee Reach
1,023 employees
Across 11 work locations and 90 departments in the delivery data.
Engagement
58.1% email open rate
21,786 opens on 37,499 email deliveries; 8.3% click-to-open.
Automation
26 always-on automations
Birthdays (2), anniversaries (19), onboarding (4) and exit feedback (1) send on employee-data triggers.
Communications delivering each month
Email only, by delivery date, Mar – Aug 2026.
February (37 email deliveries from Feb 20) is omitted because of low volume. August had a lighter send calendar — 1 campaign and 19 automations, 1,159 deliveries — so its open rate rests on fewer sends.
All SMS activity (2,361 deliveries) took place in April 2026.
Audience reached
1,023
Employees reached
11
Work locations
90
Departments
57
Managers reached (email)
Employee Engagement
Attention, measured channel by channel
Hover any card for the underlying definition.
Email Opens
21,786
Open rate, Mar – Aug
Email Click-to-Open
8.3%
Clicks ÷ opens: 1,807 clicks on 21,786 opens.
SMS Survey Follow-ups
13.4%
Click rate across three follow-up texts (215 clicks / 1,600 delivered), sent Apr 28–29. SMS opens are not tracked.
Managers vs Employees
72.9% vs 56.3%
Email open rate: managers (3,654 deliveries) vs employees (33,845 deliveries).
Email open rate by month
Share of email deliveries opened each month. Bar height is the open rate on a 0–100% scale.
Email open rate
100%75%50%25%0%
59.9%
56.1%
57.6%
56.1%
55.9%
67.6%
MarAprMayJunJulAug
Email opens by inbox
- Work email20,394 of 35,904 opened56.8%
- Personal email1,392 of 1,595 opened87.3%
Engagement heat map
Email open rate by work location.
50.5% → 68.3%
HQ Insurance
68.3%
501 deliveries
Ortho DFW
65.4%
1,650 deliveries
Houston South
63.9%
5,075 deliveries
Houston North
60.9%
5,018 deliveries
DFW West
59.1%
5,016 deliveries
DFW Central
58.1%
4,467 deliveries
DFW East
57.4%
5,178 deliveries
Headquarters
53.5%
2,729 deliveries
San Antonio
51.5%
3,826 deliveries
Ortho HOU
51.0%
1,711 deliveries
Ortho SAT
50.5%
600 deliveries
Department engagement
Email open rate by department, Feb 20 – Aug 31, 2026. The percentage is the share of email deliveries to each department that were opened. Departments with fewer than 10 employees are not shown.
Department names are shown as recorded in the ChangeEngine department field; most are practice cost centres. 66 of 90 departments are shown (31,285 of 37,499 email deliveries). Source: ChangeEngine delivery export.
0%50%100%
127-UH - Hurst Ortho
187 delivered
82.9%070-KT - Katy
420 delivered
77.4%017-HC - Haltom City
443 delivered
76.7%125-KA - Carrollton Ortho
304 delivered
75.3%056-CY - Cypress
465 delivered
73.1%073-WE - Westworth Village
290 delivered
73.1%033-OF - Fulton
419 delivered
73.0%042-FR - Fry
477 delivered
72.7%032-ZE - Edgebrook
411 delivered
71.5%071-BW - Broadway
479 delivered
71.4%067-DP - Deer Park
479 delivered
70.4%HQ - Revenue Cycle
665 delivered
67.4%
All email 58.1%
Automation
Always-on automation
Messages that send automatically from employee data — onboarding, birthdays and work anniversaries.
Onboarding and recognition
Hover or tap a stage to see how it performed.
Stage 1
Manager · 3 days before start
11 delivered, 72.7% opened.
Efficiency · Listen Module
Time returned to your team
Every JDO request runs through the same pipeline, from request to delivery.
Estimated time returned
0 hrs
The estimate is modeled from campaign building, design and reporting time handled for the JDO team. It is a modeled estimate, not a measured figure.
Time saved in design services
0+ hrs
At least 150 hours of design work handled for the JDO team.
Communications created for JDO
100 communications
95 email and 5 SMS moments · Feb 20 – Aug 31, 2026
- Employee Engagement48
- Anniversaries19
- Culture & Values10
- Other8
- Newsletter6
- Onboarding5
- Birthdays2
- Compliance2
Source: ChangeEngine delivery export. Counts are distinct communications by program; recurring automations count once.
How every JDO request runs
- 1
JDO Request
- 2
Creative Design
- 3
Listen Module
40 communications with a survey or poll attached - 4
Characters Brought to Life
Chewy Louie and six regional characters - 5
Newsletter
6 newsletters sent - 6
Automation
26 always-on automations - 7
Delivered
39,860 messages delivered
Survey/poll count uses the export's survey and poll fields. Steps 1–2 have no measured figure.
Insights
What we've learned
Six observations from the delivery data.
Wisdom
Send on Tuesdays and use personal channels
Tuesday sends draw the most same-day opens (about two in five recipients); Monday, the busiest send day, and Friday draw about a third. Personal email opens at 87.3% vs 56.8% for work email.
Flossopher
Celebration earns opens; participation earns clicks
Birthday and anniversary messages lead on opens (93.7% and 92.7%). The mascot naming vote earned the most clicks of any send (36.6% click rate).
Highest open rate
Birthday Employee
93.7% opened (359 of 383), personal email.
Most engaged audience
Managers
72.9% email open rate vs 56.3% for employees.
Top newsletter by opens
Newsletter Template (Mar 2)
62.7% opened and 11.0% click-to-open across 770 recipients.
Manager-facing automations
61.6% – 72.7% opened
Anniversary reminder 61.6%, Birthday Manager 63.9%, onboarding check-ins 68.7% – 72.7%.
Personal inbox vs work inbox
87.3% vs 56.8%
Personal email carries mostly birthday and anniversary messages.
Survey participation
Employee Survey: Reflecting on 2025
776 delivered, 17.9% click rate; three SMS follow-ups added a 13.4% click rate.
Wins & Highlights
Worth celebrating
The numbers behind each highlight.
Highest-click campaign
The mascot naming vote turned an announcement into participation.
- 36.6% click rate
- 777 delivered
Onboarding automation
A welcome message plus manager check-ins run automatically from start date.
- Welcome: 86 delivered, 83.7% opened
- Manager check-ins: 68.7% – 72.7% opened
Recognition automation
Birthday and anniversary messages send automatically to personal inboxes.
- 93.7% birthday open rate
- 92.7% open rate on 18 anniversary milestone messages
Partnership Timeline
The partnership, month by month
What shipped, in order — Feb to Aug 2026
Feb 2026 First messages delivered
First deliveries went out on Feb 20.
Mar 2026 First newsletter
Mar 2: 770 delivered, 62.7% opened.
Mar 2026 Spring Spirit Week
Album release (Mar 31): 783 delivered, 24.4% click rate.
Mar 24, 2026 SMS rollout announced
Announcement email: 772 delivered, 73.1% opened. SMS messages themselves began in April.
Mar 30 – Apr 15, 2026 Mascot naming
Name Our Mascot (Mar 30), the vote (Apr 8, 36.6% click rate) and the reveal, 'Meet Chewy Louie, Our New Mascot!' (Apr 15, 781 delivered, 60.3% opened).
Apr 2026 Employee survey with SMS follow-ups
Employee Survey: Reflecting on 2025 (Apr 22): 776 delivered, 17.9% click rate. Email follow-ups Apr 24 and 29; SMS follow-ups Apr 28–29 at 13.4% click.
Apr – Jun 2026 Chewy Louie's Crew
Apr 24: 'Meet Chewy Louie's Friends!' (770 delivered). Jun 10: six regional characters presented to their locations — Molaro (Houston South), Flossopher (DFW West), Wisdom (DFW East), Enamuel (DFW Central), Dr. J (San Antonio/Austin), Chomper (Houston North).
Jun – Jul 2026 Event campaigns
World Cup announcement (Jun 10): 750 delivered, 59.1% opened. 4th of July Spirit Week (Jun 22) and 4th of July Flipbook (Jul 14): 733 delivered, 120 clicks.
Through Aug 31, 2026 Always-on automations
26 active automations covering onboarding, birthdays and work anniversaries.
Next up
Where the partnership goes next
Three proposals for discussion. None of these has launched yet.
01
Doctor and provider pulse
Run the doctor survey twice a year with a standard report template. Follow each round with a short “you said, we did” message so doctors see their answers led to something.
02
Chewy Louie recruiting and onboarding videos
Package a short recruiting video for Glassdoor and Indeed, a Day 1 welcome video, and a manager check-in video, all starring the mascot family. Together they give the team a concrete option to react to.
03
Manager kit plus JDO swag
Send managers a monthly one-pager with talking points and asks for each campaign, and track participation by location to see who’s lagging.
Add ChangeEngine’s swag service with JDO-branded merch, with Chewy Louie and the mascot family on it, as Spirit Week prizes, new-hire welcome kits, anniversary gifts, and rewards for the locations that lead on participation.
Thank you, Jefferson Dental & Orthodontics
Thank you for trusting ChangeEngine with your employee communications. Chewy Louie and the whole crew are proud to be part of your team, and we look forward to building what comes next together.
With gratitude, your ChangeEngine team